WELCOME TO SEA'SONS
Home of the original colour changing swimshorts. Like all great things in life, we’ve been copied and imitated, but never truly replicated. This is our story.
How it started
The SEA'SONS adventure started because there was a need for something exciting and different in the swimwear industry.
It took us quite a while to develop these unique color changing swim trunks. Once we’d made them we wanted to make sure everyone could wear them. So, we took our concept to Kickstarter!


The campaign
Our Kickstarter crowdfunding campaign went live on February 20th, 2018. We knew that we had to raise €15K to be able to produce our first batch of color changing swim shorts.
Within the first 13 hours of our campaign, we were already 100% funded!
Timeline
-
Idea got born
May 2017
-
First working pair of shorts
Nov 2017
-
Kickstarter Campaign
Feb 2018
-
Webshop live
Mar 2018
-
First production run
Feb 2018
-
3 new main colors
Jan 2019
-
T-shirt collection
Feb 2019
-
First collection with patterns
Apr 2020
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Second collection with patterns
Mar 2021
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Launch Bikinis
Apr 2021
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Launch Clothing Collection
Nov 2021
Idea got born
May 2017

First working pair of shorts
Nov 2017

Kickstarter Campaign
Feb 2018

Webshop live
Mar 2018

First production run
Feb 2018

3 new main colors
Jan 2019

T-shirt collection
Feb 2019

First collection with patterns
Apr 2020

Second collection with patterns
Mar 2021

Launch Bikinis
Apr 2021

Launch Clothing Collection
Nov 2021

And then, something amazing happened
We kept receiving tons of photos and videos from people wearing our swim shorts and they were all smiling like crazy... That’s when we understood that our product had made our customers really happy, and that meant a lot to us.
Of course, we can bring that same feeling to much more than just swim shorts. That’s why we’ve decided to expand the brand. We want to make sure that everyone has the opportunity to experience that SEA’SONS feeling, not just in summer but all year long.

275.000+
Units sold
70+
countries sold
60+
Media features
Designed and made in Europe
“At SEA’SONS we’re innovating with smart materials, technology and creative design. By combining technology and fashion we’re offering our customers fun, excitement, surprise and wonder because we know that this can make our product even more valuable.”
We are proud to offer your the highest quality products out there and we manufacture exclusively in Europe.
Meet the team
The SEA’SONS crew is a group of ambitious, young individuals who thrive on life and creativity. We are always on the hunt for the latest and coolest, building our legacy along along the way.

Tom van Dieren
Owner & Founder | Creative Director

Alex Pander
Graphic Design & Social Media

Emmelie Bemers
Legal Assistant & Customer Care

Veerle Heijkoop
Product Developer

Rick Adriaanse
Finance & Control

Iris Brinkman
Junior

Mischa Groenen
Growth Hacker & Web development

Rutger Bemers
Social Media Marketing
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