Home of the original colour changing swimshorts. Like all great things in life, we’ve been copied and imitated, but never truly replicated. This is our story.

How it started

The campaign


  • Idea got born May 2017
  • First working pair of shorts Nov 2017
  • Kickstarter Campaign Feb 2018  
  • Webshop live Mar 2018
  • First production run Feb 2018
  • 3 new main colors Jan 2019 
  • T-shirt collection Feb 2019  
  • First collection with patterns Apr 2020 
  • Second collection with patterns Mar 2021 
  • Launch Bikinis Apr 2021 
  • Launch Clothing Collection Nov 2021 

And then, something amazing happened

We kept receiving tons of photos and videos from people wearing our swim shorts and they were all smiling like crazy... That’s when we understood that our product had made our customers really happy, and that meant a lot to us.

Of course, we can bring that same feeling to much more than just swim shorts. That’s why we’ve decided to expand the brand. We want to make sure that everyone has the opportunity to experience that SEA’SONS feeling, not just in summer but all year long.


Units sold


countries sold


Media features

Designed and made in Europe

“At SEA’SONS we’re innovating with smart materials, technology and creative design. By combining technology and fashion we’re offering our customers fun, excitement, surprise and wonder because we know that this can make our product even more valuable.”

We are proud to offer your the highest quality products out there and we manufacture exclusively in Europe.

Meet the team

The SEA’SONS crew is a group of ambitious, young individuals who thrive on life and creativity. We are always on the hunt for the latest and coolest, building our legacy along along the way.

Tom van Dieren

Owner & Founder | Creative Director

Alex Pander

Graphic Design & Social Media

Emmelie Bemers

Legal Assistant & Customer Care

Veerle Heijkoop

Product Developer

Rick Adriaanse

Finance & Control  

Iris Brinkman


Mischa Groenen

Growth Hacker & Web development

Rutger Bemers

Social Media Marketing


Happy customers


Happy colleagues


Happy distributors